YHL · Brand Directions
Brand-Direction Programme · 9 concepts · MiroFish-tested · gpt-image-2 rendered · for YHL Foods

Nine brands for the farm
that saves the sea.

Three style families × three variants — each a distinct new consumer brand, generated, audited, and ranked. Open any one for its full page; see the ICP mapping for which buyer to build for.

9 brands3 families~500-persona panel eachWinner OLD HOI'S 老海记
00 The nine directions

Pick a brand to open its full page.

Ranked by the 500-persona panel. Each card links to a dedicated brand page; the ♥ shows the ICP that loves it most.

REEFLINGS#175
Mascot
REEFLINGS 小海守
Raised with love, so the wild sea can rest. · 小海守——让野海好好休息
♥ Clean-Protein Mum WeiView brand →
OLD HOI'S#275
Mascot
OLD HOI'S 老海记
He put down his nets. · 放下渔网，只留清水好虾。
♥ Gift-a-Feast Gordon (ReuniView brand →
STILLWATER#372
Japanese
STILLWATER 静水
Raised, not taken. · 只养，不捕
♥ Sashimi-at-Home SophiaView brand →
SEAHERD#471
Mascot
SEAHERD 海牧
养海，让海休息 · We farm the sea so the wild can rest.
♥ Gift-a-Feast Gordon (SG feView brand →
STILLWATER#571
5-Star Premium
STILLWATER 澄源
So the sea stays whole. (support: "We farm it, so no net has to empty it.")
♥ Sashimi-at-Home SophiaView brand →
NAGI#671
Japanese
NAGI 凪 · 静汐
EN: "The sea, kept still." · CN: 「养之以静，还海以息」(we raise it in stillness, and return rest to the sea) · short-form lockup under the seal: 静汐 · farmed calm, never emptied.
♥ Reunion-Dinner Mrs Tan / SView brand →
SENSHŌ#770
5-Star Premium
SENSHŌ 鮮匠
Omakase-grade. Ocean-honest.
♥ Sashimi-at-Home SophiaView brand →
CELADON#869
5-Star Premium
CELADON 青澄
EN: 'The grade once kept for tribute — now raised clear, never netted.' · CN: 青澄一源 · 只養不撈 (one clear source; farmed, never netted)
♥ Gift-a-Feast GordonView brand →
SUMU#965
Japanese
SUMU 澄源
Raised clear. Never netted. · 澄水养成，一网不撒
♥ Sashimi-at-Home Sophia (ClView brand →
01 The recommendation

The winner, and the value play.

Panel winner

A2 — OLD HOI'S / 老海记. The fisherman who put down his nets: a warm, named human mascot in a rope-bordered vintage seafood-house crest, whose 記 naming makes a brand-new farm instantly read as a trusted decades-old house, and whose first-person reform arc converts 'farmed, not wild' from a defensive footnote into the emotional hero.

Most valuable / best converting

Most valuable: A2 OLD HOI'S (EV index 100). The only direction that wins or ties 3 of 5 ICPs (Gordon gifter, Mrs Tan reunion, Jason MY) while staying credible with Wei (mum) and Sophia (entertainer). It captures the two highest-AOV buckets (gift + reunion, both LARGE reach) and is the ONLY direction that cracks the hard MY local-pride segment (MY buy-intent 40%, highest of all nine) via a real Malaysian-fisherman story that outperforms fake-Japanese/imperial framing.
Best converting: A2 OLD HOI'S (blended conversion 73: buy-intent 43% SG46/MY40 x price-acceptance 63 x purchase-intent 66). A1 REEFLINGS is a statistical tie (72) and is the single best converter for the highest-LTV segment (Mum Wei). The human-face reform story converts an unknown premium brand's risk into trust across the widest ICP span.

→ Open the full ICP × value × conversion mapping report

02 The research trail

Everything behind these nine.

Market Survey & GTM

The SG+MY live-seafood landscape, pricing, ICP, combos, and the Meta launch plan — research #1.

yhl.gaiaos.ai →

ICP · Value · Conversion Mapping

Which ICP loves each of the 9, and the most valuable / best-converting direction.

Open mapping →

9 Brand Pages

A dedicated page for each direction — visual, identity, panel, ICP fit, references.

Start with the winner →